Anime has become a phenomena. More and more Anime series and movies appear each year and the population of Anime enthusiasts around the world is growing as well. Also, the popularity of a specific Anime film that has become an instant hit on TV usually lasts for years. Although the show may have ended at the station on which it was broadcast, the fans are always looking for their own copy of the series and watch it again and again. Some might ask: What's the secret behind the success of Anime? What do Anime offer that cannot be found within it's Western counterparts? In this piece, I'll try to point some of the primary reasons for the popularity of Anime.

Exciting action and complexity draws out a wider range of people.While cartoons, that were created in Western countries, tend to target kids as the primary target viewers, Anime, on the other hand, targets a wider range of viewers. As a matter of fact the majority of the ardent Anime fans are teens and those aged between the ages of 15 and 20's. While children enjoy the spectacular actions and fight scenes, adults and young adults appreciate the complexity of the story and its emotional content. The majority of Anime series blend action, comedy and drama.

The characters expand and gain abilities as the story unfolds.
In contrast to western cartoons in which once the hero has established its character there's a little room (often no room) to improve, Anime characters grow as the story progresses. A good example would be the "Dragonball Z" characters that make use of "power levels" to show the improvement in a character's fight skills. The sports Anime titles "Slam Dunk Team Shohoku" and "Hajime No Ippo" the main characters learn different techniques in every match. Most often, the most thrilling moment in an episode or Anime series is when the villain and the other characters are amazed by the new skill of the hero.

Making the viewers watch out for episodes to come.
The majority of Anime shows manage to keep audience "hooked". Through leaving the story unfinished at the end of every episode, viewers are enticed to watch out for the next and will not want to miss out and episode. In most action Anime series, the battle against the heroes and the antagonist lasts for a number of episodes. Each อนิเมะ episode is distinct from the previous.