Be flexible and personalize.

In order to create a website that has a a personal feel the template must be altered. If businesses rely on standard templates that do not have the original content and design, their site will not stand out from the thousands of competitors who use the same template.

For this reason, those who developed these templates offer the possibility of customization. Some of them give many options to customize to users . Others provide a couple of options to alter certain elements to specific elements of their site.

People who aren't developers may feel that being more flexible in building their website makes it more complicated so would rather go for limited customization options.

However, they should think in the future. In the future, they might require non-default elements to their website and this will only be achievable with flexible options for customization.

Always decide on a responsive design.

It's quite clear. A site that is not responsive is considered obsolete. Thanks to responsive templates, it is now possible to modify the layout of a website to make it appear well on different screens. A lot of traffic is driven by mobile devices because the majority of people use their mobile phones to shop and search online, and this is growing every time.

Therefore, companies must be aware of this. No matter what the niche or the demographics of their website, even if it is an information feed or an eCommerce site, if their site doesn't look appealing on mobile phones or other handheld devices, this could affect their business.

Not very long ago the concept of responsive design was optional but things are different today and many templates have been updated and provide responsive and mobile-friendly themes. However, there are some templates that do not offer mobile-friendly designs. Companies should steer clear of these pitfalls.

Choose SEO compatible templates.

The business definitely wants more people to discover their website and this is not possible without Search Engine Optimisation or SEO. Even if they are not capable of creating a compelling site with a unique content, if they wish for their site to be able to achieve an increased rank on the search engine, they need implement SEO strategies.

Apart from having beautiful designs, they must offer a smooth and easy navigation as well as an organized hierarchy. In addition, they should use a particular template consistently and not a different one in every category. The use of a number of templates makes it difficult for visitors to navigate their website.

Though some templates have stunning designs, SEO may still see it as unprofessionally written. Therefore, it is recommended Digital Marketing Jacksonville to use SEO friendly templates. If templates aren't properly coded, websites take longer to load, which will negatively impact their rank.

Google as well as other engines were clear in their statements that loading times affect rankings so it is best to pick a well-written template. Even if templates are search engine optimized, they have to be knowledgeable on the subject. This is the reason, content is just as vital.